WNC Specialty Crop Institute presents Beyond CSA: Online Marketing & Sales Workshop
WNC Specialty Crop Institute presents: Beyond CSA: Online Marketing & Sales Workshop
This workshop will be held on Saturday, March 7 at 9:00 am – 4:00 pm. Location will be on the WNC Fallon Campus, Virgil Getto Hall 160 Campus Way, Fallon, NV 89406
Registration is required and Lunch is included. $25 Early Bird – $35 after March 1. Please visit WNC Specialty Corp website to register.
CSAs, also known as community supported agriculture, have long been a favorite direct marketing tool for family farms. CSAs had their beginnings in the 1980s with farmers selling “shares” to community members. Today’s consumers want choice and flexibility. Learn how to increase sales and retain customers by creatively marketing your CSA online.
How to develop a consumer-friendly CSA with personalized shares
How to improve customer retention rates
The benefits of collaborative sales with other farms
How to involve businesses in community supported agriculture
What is required to set up a website and shopping cart
Randy & Chris Treichler have owned and managed Star Hollow Farm in southern Pennsylvania since 1992. They sell through their online CSA, farmers market and restaurants. For the past decade, they have been mastering their online CSA that offers produce in addition to cheese, honey and products from other local farms. Randy earned a Masters Degree in International Agricultural Development at the University of California, Davis.
Jennifer Ott is project manager for the High Desert Farming Initiative at University of Nevada, Reno, a collaboration between the university and community groups. She received her Masters degree in Business from UNR. Jennifer has diverse experience with project management, marketing and business counseling for startup enterprises.